SMS & WhatsApp
The channels customers actually read, and the rules that come with them: WhatsApp Business API integration and template approval, SMS and RCS opt-in law, per-message economics, and how to pick the channel for a given step in a campaign.
2 articles · last updated
WhatsApp Business API: A Practical Guide for Ecommerce
How the WhatsApp Business Platform actually works — the 24-hour window, template approval, per-message pricing by category, quality ratings, and how to use it without wasting money.
SMS Marketing Compliance: TCPA, 10DLC and Global Rules
What ecommerce brands must get right before sending marketing texts — consent, opt-out handling, quiet hours, US carrier registration, and the rules outside the US.
CampGain is coming
In developmentThe playbooks on this blog are what we’re building into the product: one drip campaign, delivered over email, RCS/SMS, and WhatsApp, synced to your Shopify catalog.