Campaign Strategy

Campaign strategy

How a campaign is put together before anyone builds it: which channel carries which step, how long to wait between them, where frequency caps belong, and how to design a test whose result changes what you do next.

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Campaign Strategy
9 min read

How to Build Multi-Channel Drip Campaigns That Convert

A practical framework for sequencing email, SMS/RCS, and WhatsApp into one campaign — which channel to use at each step, how long to wait, and what each one actually costs.

DK
Dipikesh Kumar

CampGain is coming

In development

The playbooks on this blog are what we’re building into the product: one drip campaign, delivered over email, RCS/SMS, and WhatsApp, synced to your Shopify catalog.

Join the waitlist

Get in touch

Talk to a human

Join the waitlist to hear the moment we open, or write to us directly — questions about your channel setup, your Shopify store, or what we’re building are all welcome. We reply within one business day.

Join the waitlist → One short form. We’ll email you when the first stores get in — nothing else. Email us → campgain100@gmail.com