Audience Segmentation

Audience segmentation

Dividing a customer list into groups worth treating differently: RFM and lifecycle models, behavioural and catalogue-driven segments, predicted value, and how to keep a segment honest once the underlying data starts moving.

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Audience Segmentation
8 min read

Ecommerce Customer Segmentation: A Practical Guide

How to build customer segments that change what you send — engagement tiers, RFM scoring, behavioural triggers, and the segments most stores should build first.

LA
Laxman Anand

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