Marketing automation
The flows that run without anyone watching them: triggers and delays, exit conditions and re-entry rules, personalization that survives a missing merge field, and the short list of automations worth building first.
2 articles · last updated
Ecommerce Marketing Automation: The Flows Playbook
How to design automated flows that hold up in production — triggers, delays, exit conditions, re-entry rules, and the six automations worth building before anything else.
Email Personalization at Scale: What Actually Works
A practical guide to personalizing marketing at scale — merge variables and fallbacks, segment-level relevance, catalog-driven content, and where AI genuinely helps.
CampGain is coming
In developmentThe playbooks on this blog are what we’re building into the product: one drip campaign, delivered over email, RCS/SMS, and WhatsApp, synced to your Shopify catalog.