Email marketing
Everything that decides whether an ecommerce email earns revenue or a spam complaint: how you authenticate and warm a sending domain, how you collect consent, what belongs in a campaign versus an automated flow, and which numbers to trust afterwards.
2 articles · last updated
Ecommerce Email Marketing: The Complete 2026 Guide
How to build an ecommerce email programme from scratch — sending setup, consent, campaigns vs. automated flows, personalization, and the metrics that show what is working.
Email Deliverability: How to Land in the Inbox, Not Spam
Why marketing emails go to spam and how to fix it — SPF, DKIM and DMARC setup, the Gmail and Yahoo bulk sender rules, warming a new domain, and diagnosing a live deliverability problem.
CampGain is coming
In developmentThe playbooks on this blog are what we’re building into the product: one drip campaign, delivered over email, RCS/SMS, and WhatsApp, synced to your Shopify catalog.